Petco Creates Experiential Retail For Dogs, With First Reddy Store
Forbes | October 28, 2021
Petco's premium dog accessories and clothing brand, Reddy, expands to open its first store, an experiential retail for dogs. Launched in 2018, Reddy sells in more than 1,500 Petco stores and online. It has also installed Reddy shops in close to 50 Petco stores. The extension to an experiential Reddy store in Soho New York features a dog-friendly lounge, complimentary whipped cream “pup cup” treats, and an adventure concierge who will help owners plan activities with their pets.
The Reddy brand “was built with the urban millennial in mind, who thinks of their pet as part of their family and wants to take them on their adventures with them,” said Nick Konat, Petco’s chief merchandising officer.
The 2,000 square foot store will have stations where dogs can be custom-fitted with leashes and harnesses, or where clothing, accessories and supplies like beds or bowls can be personalized with names or decorations. The store will also carry a selection of premium dog food, nutritional supplements and treats.