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Online Merchandising Trends

Updated: Nov 5, 2020

The Moscoe Group | November 4, 2020

As the digital world is more prevalent than ever, here are ideas and tips for encouraging narratives this holiday season through online merchandising. Styled imagery and reassuring messages will draw consumers to assortments that allow for helpful and creative solutions to the new normal. Emphasizing mindfulness, cozy season, and sleep-related wellness will bring meaning to natural and tactile products. Outdoor living products will extend the home as a lively and warm atmosphere with a focus on weatherproofing and additional lighting. Crafting and baking tap into creative activities for the whole family. Transforming rituals into 'special' or 'smaller' gatherings will allow consumers to embrace the given times. Finally, assortments for gifts should center around human connection and entertainment.

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