New Features Put AR Shopping Experiences Right in Customers’ Pockets – At Home and in Stores
Walmart | June 23, 2022
Walmart believes the closest store to their customers is in their pocket, and they are focused on making that always-on experience as easy, engaging and personalized as possible. Today, Walmart announced two brand-new augmented reality (AR) features on the Walmart app designed to making shopping easier. The first feature Walmart is excited to share is rolling out to all customers by early July on the iOS app and allows customers to view furniture and home décor items in their spaces with a few simple swipes on their phones.
This experience will initially be available for 300 furniture and home décor items, with plans to expand to popular back-to-college items over the coming months. To access the feature, all a customer needs to do is click the ‘View in your space’ banner on AR enabled items when shopping in the Walmart app, and this will walk them through how to connect to their camera and see the item in their own space. They will also be able to toggle the item dimensions to check if the item will fit in their space and snap a picture for later, helping them feel confident purchasing with us. ‘View in your space’ will be available on iOS, with plans to roll out on Android and mobile web.
Notably, the feature includes haptic feedback, which allows customers to feel vibrations as they maneuver 3D models around their homes and prevents them from dragging items past the boundaries of their room. This adds a compelling level of realism to the experience. Unlike other AR tools, they incorporated several key accessibility features that help ensure customers with disabilities are able to use these new features. For example, customers with limited mobility can place an item within a room and maneuver it with gesture controls. For customers who are blind or have low vision, the experience provides voice-based instructions and descriptions.
AR is also enabling new experiences in Walmart stores, helping their associates get products to shelves quickly. Now Walmart Global Tech is developing a new AR in-store feature that changes how you’ll view key product information. You’ll never look at the store shelf in the same way again! The concept technologists are building with Walmart designers will allow customers and associates to simply point their mobile device camera at our store shelves via the Walmart app to filter their assortment based on your personal preferences.
Imagine you’re a customer who is gluten-free. Using the AR in-store tool, you’ll be able to use your phone to read food ingredients quickly and easily identify gluten-free products. Coupons are another future use case. For example, customers will also be able to scan store shelves to see which items are on rollback, clearance or part of a rewards program. Imagine the possibilities! Perhaps you could scan to see which items are on rollback or receive instant coupons. All of these AR-powered features are helping us deliver fast, engaging and personalized experiences that take the work out of shopping and underscore our commitment to using technology to save customers time and money. To check out ‘View in your space,’ please download our app and start visualizing. We can’t wait to hear what you think.