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Macy's Launches SoGifted Shop to Highlight Female Entrepreneurs
Retail Dive, December 6, 2019
Macy's recently announced the launch of SoGifted, a gift shop featuring merchandise from women-led small businesses in partnership with SoGal Ventures and b8ta. The SoGifted shops will debut at seven Macy's locations across the country and will remain in-store through Jan. 31, according to a company press release. SoGifted will feature brands such as TomboyX, Ettitude and Quirktastic. The gift shop will also be highlighted during "entrepreneurial focused events" hosted by the retailer.