Macy's Launches SoGifted Shop to Highlight Female Entrepreneurs


Retail Dive, December 6, 2019


Macy's recently announced the launch of SoGifted, a gift shop featuring merchandise from women-led small businesses in partnership with SoGal Ventures and b8ta. The SoGifted shops will debut at seven Macy's locations across the country and will remain in-store through Jan. 31, according to a company press release. SoGifted will feature brands such as TomboyX, Ettitude and Quirktastic. The gift shop will also be highlighted during "entrepreneurial focused events" hosted by the retailer.


Read the full article here


#Retail #Macys #SoGifted #SoGal #b8ta #Popup