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Lululemon Introduces Yoga Mats And Bags Made From Mushrooms

WWD | July 7, 2021

Lululemon will soon offer yoga mats and bags made from Mylo, a renewable fungus that is the root structure of mushrooms with the look and feel of leather. Lululemon’s three new items include a woven yoga mat made entirely from Mylo and two bags, a yoga bag and a duffle bag, also made with some Mylo material. Products will be available for purchase in early 2022.

Sun Choe, chief product officer at Lululemon shares, “Sustainable innovation will continue to play a key role in the future of retail and product; and for us, leveraging a material like Mylo demonstrates our commitment to creating a healthier environment through lower-impact products, while also giving us the ability to reimagine iconic pieces in our line through a sustainability lens.”

Last October the company released its first Impact Agenda, outlining multiyear social and environmental efforts, along with strategies on how to create a healthier future. Among the goals were plans to make 100 percent of Lululemon’s products with sustainable materials and “end-of-use solutions” by 2030, in addition to investing $75 million in the next five years to advance equity in well-being around the world.

Read the full article here

#retail #lululemon #sportinggoods #sustainablesourcing

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