Lowe's Launches Curated Home Decor Series
Retail Dive | May 3, 2021
Coinciding with its 100th year in business, Lowe's unveiled "Lowe's House of Curators," a series of curations by designers and other influential names. Lowe's aim with this initiative is to make stylish pieces available to consumers at accessible price points.
The series kicks off with interior designer and fashion icon Iris Apfel, who curated a collection of "bold décor items that mirror her unique aesthetic." Featuring a centennial color palette, the collection commemorates both the designer and retailer turning 100 this year.
"We know that stylish home décor doesn't always feel attainable for consumers, so we are inviting a range of tastemakers to curate from our millions of products to inspire different possibilities and demonstrate that spaces can be both accessible and affordable," Marisa Thalberg, Lowe's executive vice president, and chief brand and marketing officer.
This initiative comes in to continue success as the home improvement retailer reported net sales in 2020 increased 24% to $89.6 billion, while its U.S. comps increased 26.8%. Net earnings increased 36% year over year to $5.8 billion.