Love Beauty and Planet Launches First Refillable Hair Care at Target
Retail Dive | April 23, 2021
In an effort to address sustainability across its global operations, Love Beauty and Planet introduced its first aluminum refillable hair care bottles at Target. The Unilever personal care brand's reusable shampoo and conditioner bottles, and refills, are now available in Target locations and online in best-selling scents.
One of Love Beauty and Planet's goals is to reduce emissions from sourcing to sale by closely analyzing its manufacturing, distribution, packaging and ingredients. "Since our launch in 2018, we've been on a journey to help make you and the planet cleaner, greener and more beautiful," Sonika Malhotra, co-founder and global brand director at Love Beauty and Planet.
With young consumers becoming more outspoken about the environment and investors recognizing climate change as a financial risk, brands are seeing the benefits of aligning their values with climate positivity. Grove Collaborative, a DTC cleaning products brand also recently launched in Target. Beauty brand Cocokind will start putting "Sustainability Facts" on its packaging, while Schick has introduced the first and only fully recyclable razor on mass retail.