Lockdown Life Propels Sales Increases for Home Décor Retailers
Updated: Aug 25, 2021
National Retail Federation | July 28, 2021
In 2020, apparel was not what consumers where shopping. Spending time accommodating work or school set ups, consumers needed furniture and that's what they shopped for. NRF publishes its Top 100 Retailers list and here's the glimpse we've been waiting for.
Beyond Wayfair, which topped the list of sales increases in 2021, Williams-Sonoma Inc. had an up year, increasing by 16.3 percent. Although a trending category, given the reliance on Asian-sourced products, home goods and furnishings may be a major story to watch 2021, says David Marcotte, senior vice president at Kantar.
Apparel, however, might be set up for a solid year as more people return to the office. “People are definitely starting to look at apparel again because you might need to look good,” says Marcotte.