Latest Retail Partnerships and Launches: E.l.f. Cosmetics teams up with Chipotle, and more!


Retail Dive | March 5, 2021


Chipotle x E.l.f. Cosmetics

E.l.f. Cosmetics teamed up with Chipotle to create a makeup collection, including a 12-piece eyeshadow palette featuring colors inspired by Chipotle's ingredients, a lip gloss reminiscent of hot sauce, an "eyes chips face" makeup bag, and avocado + pit shaped makeup sponges. Drag queens Trixie Mattel and Kim Chi curated a vegan bowl "Eyes. Chips. Face. Bowl" available to order at Chipotle restaurants through March 17. They will also come together to host a YouTube special on March 10 to discuss and test out the makeup collection.


'Tis the season of Cadbury Creme Eggs

With Easter just around the corner, Cadbury Creme Eggs reimagined their classic chocolate eggs, partnering with Goose Island to serve up their special treats in beer. The Golden Goo-Beer-Lee Creme Stout was made available Wednesday on Goose Island's website but has quickly sold out. Goose Island U.K.'s head brewer Andrew Walton says, "The tasty flavors of the stout complement the iconic Cadbury Creme Egg; we wanted to big up the chocolate and creaminess of the beer while keeping it super drinkable."


Postmates' #DontCook Cookbook

After nearly a year of cooking everyday as the pandemic confines many of us to our homes, Postmates created a " Don't Cookbook" to help get us through. Postmates said in a blog post, "Close the pantry, turn off the oven, put away the plates. Because tonight, you're not cooking. And tomorrow, you're not cooking. And next month? Well, you get the idea." The company printed just 200 copies of the cookbook and has since sold out.


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