10/30 Update: The Impact of COVID-19 on Consumer Behavior

Updated: Nov 13


Numerator | October 30, 2020


To help support our clients during the Coronavirus (COVID-19) outbreak, Numerator has been providing continued analysis on consumer behavior and sentiment by conducting ongoing surveys of shoppers. Here are the top insights from their October 30th update.


Top Insights:

  • COVID-19 impacts remain flat vs last month, with refraining from eating out showing a slight uptick.

  • Consumers are expecting a big change in the next few months with the increased spread of virus and lockdowns expected.

  • Nearly 3 out 4 consumers plan to stock up, with the number likely to be higher this wave, but with a better idea of what to expect vs novelty of the situation.

  • With this increase in concern, Online delivery and Click and Collect are expected to continue to grow and stay an important shopping channel.

  • Economic impact and fear of infection continue to be top of mind.


Read the full update here.


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