10/30 Update: The Impact of COVID-19 on Consumer Behavior
Updated: Nov 12, 2020
Numerator | October 30, 2020
To help support our clients during the Coronavirus (COVID-19) outbreak, Numerator has been providing continued analysis on consumer behavior and sentiment by conducting ongoing surveys of shoppers. Here are the top insights from their October 30th update.
Top Insights:
COVID-19 impacts remain flat vs last month, with refraining from eating out showing a slight uptick.
Consumers are expecting a big change in the next few months with the increased spread of virus and lockdowns expected.
Nearly 3 out 4 consumers plan to stock up, with the number likely to be higher this wave, but with a better idea of what to expect vs novelty of the situation.
With this increase in concern, Online delivery and Click and Collect are expected to continue to grow and stay an important shopping channel.
Economic impact and fear of infection continue to be top of mind.