Kohl’s Adds Tommy Hilfiger to its Menswear Department
WWD | April 20, 2021
This fall, Tommy Hilfiger will land in more than 600 Kohl’s stores and kohls.com. In 100 of the 600 Kohl’s stores, Tommy will have more space and special fixturing. The collection includes polos, quarter zip-up pullovers, button-down shirts, sweaters, comfort wear in tops and bottoms, denim styles, transitional jackets and puffer vests. In spring 2022, Tommy’s swimwear will be added.
Tommy Hilfiger joins the list of brand names Kohl’s has been adding to its assortment, including Sephora, Lands’ End, Cole Haan, Calvin Klein, Eddie Bauer and Toms. Kohl’s has been striving to build a reputation as a destination for active, casual and beauty products.
Kohl’s chief executive officer Michelle Gass has been pressing ahead with a master plan to reinvigorate the retailer’s business and respond to changes forced upon the sector due to COVID-19 and changing consumer shopping patterns.
”We are excited to partner with Tommy Hilfiger, one of the world’s most recognizable designer lifestyle brands, to bring their iconic assortment of casual essentials to our 65 million customers nationwide,” said Doug Howe, Kohl’s chief merchandising officer.
Tommy Hilfiger and Gigi Hadid