Klarna Releases Price Comparison Search Tool, Shoppable Video
Retail Dive | October 20, 2022
Klarna’s new intelligent search tool is meant to organize a vast array of search results for consumers, so they can easily find the products they want at the best price. The buy now, pay later platform also states that its search engine is unbiased.
“Consumers have extremely high expectations around how they shop and pay,” Sebastian Siemiatkowski, co-founder and CEO of Klarna, said in a statement. “But payments only solve one part of the puzzle. The new products revealed today mark a major milestone in Klarna’s evolution to becoming a place where consumers and retailers can now search, discover, and create. From inspiring product discovery all the way to delivery tracking, digital receipts and seamless returns — we are powering e-commerce and accelerating trade across the world.”
The rollout of its new shoppable content and its search tool follows other updates the company has made to the platform. In May, the company introduced its virtual shopping feature, which allows consumers to search for and buy items online and receive product guidance from employees through live chat or video call.
Klarna joins retailers like Wayfair and Wish in introducing in-app video features. Even Walmart is getting in on the trend with shoppable videos and other content.