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K-Pop Group BTS and McDonald's Launch Exclusive Meal and Clothing Line

NPR | June 1, 2021

Celebrity collaborations continue to generate buzz for McDonald's. Starting with the Travis Scott Meal, then J. Balvin also had a collaborative menu item. Now, the K-pop boy group BTS is joining in, the first collaboration to be available worldwide.

The BTS Meal went on sale Wednesday and includes 10-piece Chicken McNuggets, a medium order of french fries, a medium Coke and sweet chili and cajun dipping sauces – two new flavors inspired by McDonald's South Korea. A commercial featuring the group's latest single, "Butter," aired Wednesday night and 4-weeks of dynamic content is available only on the McDonald's app.

BTS is also releasing a clothing line, so you can eat those nuggets in style. Items for sale include bath robes, hoodies and socks. The products combine the band's signature purple color with McDonald's logos, like a box of fries with seven fries (one for each member of the group). Fans can grab the clothes on the Weverse shop app.

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#retail #npr #kpop #collaboration #partnership #foodanddrink

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