Introducing Free Assembly: A Modern Fashion Brand for Women and Men, Found Only at Walmart


Walmart Corporate News | September 21, 2020


Walmart’s fashion portfolio has grown significantly over the past few years as they’ve focused on expanding their assortment. Walmart has added more than 1,000 apparel brands to their online assortment.


Through our ongoing strategy of expanding our assortment for our customers, we’ve shown that we’re serious about establishing Walmart as a fashion destination. And, now we’re doubling-down to offer customers something they couldn’t find at Walmart before – a fashion essentials-inspired brand for both men and women created by our in-house design team.


Free Assembly, a modern fashion brand that offers elevated style essentials at an incredible value. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today. It’s as timeless as it is versatile, with wardrobe staples that are easy to mix, layer and assemble freely. These are pieces designed to have staying power.

Starting today, the Fall collection will include more than 30 items for women and 25 items for men, all priced between $9 and $45. Customers are going to be wowed by the style, quality and fit of these pieces for the value. They are that fantastic.


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