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Innovation Meets Implementation: Walmart Launches Circular Connector

Walmart | April 11,2022

Walmart has never shied away from setting big, ambitious goals, whether it’s setting our sight on 100% renewable energy or their commitment to sustainable packaging, including a goal to achieve 100% recyclable, reusable or industrially compostable packaging by 2025.

Innovation is essential to achieving Walmart's goals and their customers’ growing expectation to buy sustainable/sustainably packaged products. Cue the Circular Connector: Launching today, Walmart’s Circular Connector has been designed as an online tool to bridge the gap between companies searching for more sustainable packaging ideas and those that offer them. In other words, it’s a platform that will aim to help accelerate packaging innovation and its implementation. Walmart want's to make it easier for sourcing teams and brand companies to quickly find sustainable packaging solutions – enabling everyone to move faster together on reducing waste from our communities, our oceans and our environment. And as you know, Walmart is all about driving efficiencies. With the Circular Connector, we expect the journey to become easier for brands and innovators to identify and implement more sustainable packaging solutions.

The Process:

The Circular Connector is now available on for all packaging companies that are interested in submitting sustainable packaging solutions. To participate, innovations should align with Walmart’s sustainable packaging goals. Each submission will be screened against Walmart’s sustainable packaging goals, and if aligned, will be published later this year for public download on, and made available to Walmart private brands associates and suppliers for their consideration.

Walmart’s Recycling Playbook provides examples of materials that are difficult to recycle and could disqualify innovations from inclusion in the Circular Connector. These materials include:

  • Metallized films

  • Multilayer materials

  • PVC or PVDC

  • EPS or PS

  • PETG in rigid plastic packaging

  • Oxo-degradable

  • Undetectable carbon black

  • Colored PET

  • Biodegradable additives in petroleum-based plastics

Looking Ahead

This demonstrates Walmart's commitment to make it easier for their customers to make more sustainable choices, and for companies to choose sustainable packaging while lifting up the innovators and disrupting the status quo with solutions that can help lead everyone toward a cleaner and more sustainable future.

Read the full article here

#Walmart #circularconnector #sustainability #retail

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