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Ikea Releasing Swedish Meatball Smelling Candle for an At-Home Sensory Shopping Experience

USA Today | August 3, 2021

Bring the smell of the Ikea's iconic meatballs home. The furniture retailer announced it is offering a candle called Huvudroll that smells like the Swedish meatballs. The candle is part of an Ikea Store in a Box package aimed at recreating the sensory experience of visiting a store right in your living room. Ikea will offer the package as part of a sweepstakes celebrating the 10th anniversary of its U.S. Family Program, a free loyalty program.

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#retail #ikea #ecommerce #sensorialshopping

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