Ikea Evokes Vacation-Inspired Home Renovations with Pinterest Quiz
Retail Dive | May 21, 2021
Ikea U.S. unveiled an interactive quiz on Pinterest to help consumers update their home. Based on their answers to three questions from a chatbot, shoppers will receive a personalized Pinterest board with product recommendations and home inspiration.
While travel and mass vaccinations are easing restrictions in many areas, some consumers and upgrading their home with cheery, vacation-inspired furnishings. The "IKEA Renocations" quiz on Pinterest asks users questions such as, "If you could be anywhere... Where would you be?" and "Is there a room in your house where you also feel that free and relaxed?" to serve up home furnishing content inspired by trips to the beach, mountains and parks.
Tapping into Pinterest's design-savvy audience of more than 85 million, many of whom turn to the platform for home inspiration and product discovery, Ikea can help to inspire decor purchases and remove shopper friction by suggesting items tailored to one's preferences.