Ikea Adds Space Visualization Tool to Its App
Retail Dive | June 28, 2022
Ikea is rolling out its new digital tool following the COVID-19 pandemic-induced boom in home decor. Per its Ikea Life at Home report, more than 60% of customers had to significantly alter their living space to function since the coronavirus pandemic. The company also noted that it had seen an uptick in consumers shopping via digital channels.
“Ingka Group is passionate about helping people create a better life at home, and we continuously look to add value to our customers’ experience, both on and offline,” Parag Parekh, co-acting chief digital officer at Ingka Group, said in a statement. “Through the innovative, intuitive technology of Geomagical Labs and simple digital experience, we believe Ikea Kreativ will break down barriers to shopping for home furnishing, empowering people to go from inspiration to reality and design their perfect home.”
Ikea has been experimenting with tech tools over the past few years. In 2019, the retailer announced its “Ikea Home Smart” business unit, a separate entity responsible for its smart home business end to end. The following year Ingka Group bought Geomagical Labs for an undisclosed sum to use its technology for 3D, photo realistic images of its products. It also unveiled EverydayExperiments.com, a platform highlighting its “experiments” with AI, machine learning, AR and spatial intelligence tools. Ikea Group plans to invest about $3.2 billion into current and new stores to reposition its physical locations into also acting as e-commerce distribution channels.