How Team Target Learned, Grew and Persevered Through 2020
Updated: Jan 6
A Bullseye View | January 4, 2021
Through incredible uncertainty and challenge after challenge throughout the past year, Target's team rose up together—while remaining six feet apart—to take care of guests, communities and one another.
Safety first. In the pandemic, Target knew guests would turn to them more than ever. Target committed to safety, including rolling out various safety measures, contactless fulfillment, investing in their team’s well-being and more.
Weathering the storm. When natural disasters did not let up in 2020, Target Teams volunteered their time and resources to help communities recover. Target further aided those efforts by donating $3 million and $40,000 in Target GiftCards to nonprofit partners helping with recovery and relief efforts.
Standing together. In the wake of George Floyd’s murder, the Target team stood steadfastly with Black team members and guests against racism. Target established their Racial Equity Action and Change (REACH) committee to accelerate their ongoing diversity & inclusion efforts—including a $10 million pledge to advance social justice and a bold commitment to increasing Black representation across our company.
Beyond business. If 2020 has taught us anything, it’s that flexibility is key. Target invested in shopping experience and industry-leading same-day services to make Target America’s easiest—and safest—place to shop. Whatever 2021 brings, Target promises to continue to show up for you.