How Target’s Reimagining the Future of Their Headquarters Work
Updated: Apr 27
Target | April 25,2022
Target team members have always been trailblazers. So when their global headquarters team began working virtually in 2020 — and didn’t miss a beat supporting their frontline teams and business — they saw a rare and exciting opportunity.
Test, listen, learn, repeat
Their transition to hybrid work is meant to be gradual, allowing their teams time to test and learn from each other to build lasting change. Most team members won’t be given a set amount of time they’re expected to be onsite vs. remote. Instead, each person will work with their leader to personalize a plan based on their role, team and preferences. "We’re leaning into a ‘flex for your day’ approach and encouraging our HQ team members to test and explore when and where they need to be on any given day to do their best work,” says Steve Brophy, senior vice president, future of work, HR. “They’re sharing great feedback along the way that’s helping to shape our hybrid model, and the input will help us iterate our approach into the future."
It’s all about options
To support this shift, they've invested in office space enhancements, technology and well-being resources that provide what their teams tell them would make it easier to support their frontline teams and the business. Target HQ offices play an important role, and are committed to their Target Plaza buildings in downtown Minneapolis and Target Northern Campus in Brooklyn Park, Minnesota, as well as their offices around the world. They're redefining them to reflect (rather than dictate) how teams will collaborate, and remain part of the surrounding communities in the future. Last fall, Target began opening newly remodeled collaboration spaces at their U.S. locations to give their team more options. They now accommodate in-person and virtual collaboration, with open-format floor plans, Zoom-enabled conference rooms, low-touch technology, mobile apps and more. Target is also testing a new flex floor concept at their Minnesota HQ buildings — designated floors with convenient and inspiring team spaces and amenities that make it easier for teams to collaborate when some team members are onsite and others are working remotely or from home.
Care and connection are key
Meanwhile, their team members need to stay connected as they work together in new ways from locations around the world. To help, they've introduced new communication channels and programs, including a companywide communication platform on Slack and a new Purpose Network, which helps their team members build connections with colleagues even if they’re working in different locations. Target also offers health and safety resources, including Team Member Life Resources (free, 24/7 confidential support and access to expert services for team members and their families) and apps like Grokker, to help them manage physical and mental health and financial well-being.
This spring and summer, their HQ team will continue to experiment with how and when they use their provided sites and resources to be most effective, and share feedback along the way as they develop their hybrid routines. The goal is to make it easier for teams to collaborate — and ensure all team members feel included and cared for at Target — as they continue to deliver for Target guests and communities.