Homeward Bound: How Nordstrom Boosts an Underplayed Business


WWD | September 24, 2021


Nordstrom Inc. is expanding product offerings and it has its sights on the home category. Nordstrom’s Manhattan flagship unveiled a home shop with merchandise focused on kitchen and tabletop, home textiles and home décor.


DTC brands with wholesale partnerships include: Bearaby weighted blankets; Casper mattresses and bedding; Carraway ceramic cookware, and Open Spaces baskets, bins, racks and drawer dividers. Emerging brands displayed include Estelle Glassware, Otherland candles and Serax tableware. Established brands include Boll & Branch bath and bedding, Dyson vacuum cleaners and Marimekko décor. Local, women-owned brands include Beverly’s, for kitchenware and tabletop, Quiet Town, for shower curtains and textiles and Thompson Street Studio, for quilts and pillows made from recycled fabrics.


“We thoughtfully and purposely sought after independent small makers, established designers and renowned institutions rooted in the city itself to support local businesses,” said Olivia Kim, Nordstrom’s vice president of special projects and home.


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