Holding Fast to the Dream — How Target’s Celebrating Black History Month in 2022
Target | February 1, 2022
These words ring true as we celebrate Black History Month in 2022 and reflect on the courage and accomplishments of those who came before us. At Target, they honor the sacrifice of Black leaders of the past while amplifying and celebrating the voices of the Black community of today. And by continuing to expand Targets partnerships with Black-owned businesses and Historically Black Colleges and Universities (HBCU), their illuminating Black joy and building the best tomorrow.
‘Made for us, by us’
This year, Black History Month is all about the Black team members, designers, visionaries and entrepreneurs behind Targets exclusive product assortment and the latest in Targets Black Beyond Measure marketing campaign.
Targets product assortment ranges from apparel and accessories to stationery, decorative home, beauty, books, food and beverage, music, toys and more — including products featuring designs from three HBCU Design Challenge winners. Plus, a selection of tees for the whole family are made in part with cotton sourced from Bridgeforth Farms, a fifth-generation Black family farm. By celebrating the makers of today and tomorrow, Targets illuminating Black joy as the foundation of their collection and beyond.
Behind the scenes of this year’s exclusive Black History Month collection
Creating Our Own Future: That’s the theme of this year’s Black History Month collection, 86% of which was designed with Black designers or created by Black businesses.
How does Target amplify Black-owned businesses outside of February?
Targets Buy Black page within the Black Beyond Measure hub on Target.com showcases over 1,000 products from Black-owned brands that are part of their everyday assortment. Each quarter Target highlights a few of the amazing founders whose products are available in stores or online. So, while Black History Month is a moment in time, Targets efforts in supporting Black owned brands happens every day in the work that their team does.
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