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Hoka One One opens virtual pop-up shop with Snapchat AR

Retail Dive | August 17, 2020

Hoka One One, the maker of athletic apparel owned by Deckers Brands, is offering a mobile shopping experience on photo-messaging app Snapchat. The experience includes an augmented reality (AR) pop-up store and virtual try-on of running shoes, according to an announcement parent company Snap shared with sister publication Mobile Marketer.

The shopping experience is available to select Snapchat users in a World Lens, a feature that shows AR imagery while using a smartphone's outward facing camera. The lens can be accessed in the Snapchat carousel of lenses or by scanning a Snapcode with the app's camera.

By tapping on a "shop now" button that appears below products featured in the AR pop-up, users can buy the products directly from Hoka One One. Product pages for shoes have a "try on" button that overlays a digital image of sneakers on a shopper's feet.

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