How Target’s Celebrating Black History Month
Updated: Feb 3
A Bullseye View | February 1, 2021
Target’s celebrating Black voices, heritage and creativity with their Black History Month collection, including hundreds of items from Black designers and businesses. Not only this month, but the collection is part of Target’s Black Beyond Measure campaign, focused on celebrating Black life every day and Target's ongoing commitment to support and uplift the Black community.
This year’s collection includes three designs from up-and-coming Black designers from Historically Black Colleges and Universities, winners of Target’s inaugural HBCU Design Challenge, where college students competed for the chance to have their designs appear on Target's merchandise assortment.
Target has brought on more Black-owned and Black-founded businesses: From ROSEN Skincare’s soothing face treatments and McBride Sisters Wines sustainable sips to streetwear-inspired dog apparel and accessories by Fresh Pawz, this year’s assortment is packed with Black-owned and founded brands available on Target.com and at more than 1,400 stores across the country.
Blu, store visual merchandiser speaks on Black History Month, “It’s a chance for society to recognize its flaws and work toward real change, but it’s not enough. We have to work toward a year-long celebration of Blackness. This year, we have a bigger assortment in stores with more space to really amplify the voices and merchandise. It’s been inspiring to see how it’s impacted our store and guests, and it shows you we need this voice and this space all the time.”