Here’s a First Look at the New, Elevated Apple Shopping Experience at Target


A Bullseye View | February 25, 2021


Target is offering a new shopping experience for Apple products online and to launch in select Target locations. The innovative shopping experience online is available now, including an extended assortment with videos featuring the latest Apple products.


The in-store experience will complement the existing electronics assortment with twice the floorspace dedicated to Apple products. Displays will showcase products including, iPhone, iPad, Apple Watch, AirPods, HomePod, Apple TV and an extended assortment of Apple accessories. Guests are able to watch demos, try out the products and get one-on-one assistance from Target Tech Consultants specially trained by Apple.


“Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics,” says Christina Hennington, executive vice president and chief growth officer at Target.


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