Grove Collaborative Adds Costco, Kroger and Hannaford to List of Retail partners
Retail Dive | May 19, 2023
Building on its plan to meet its customers on a variety of platforms, Grove Collaborative continues to add brick-and-mortar chain stores to its roster of retail accounts. The company offers over 150 eco-friendly brands of household cleaning, health and wellness, personal care, laundry, beauty, baby and pet care products.
“We are excited about the continued momentum in our omni-channel strategy with this latest expansion,” Stuart Landesberg, co-founder and CEO, said in a statement. “Meeting our customers where they shop is critical to our objective of making planet-friendly household essentials as accessible as possible. We remain focused on delivering on our long-term capital efficient growth strategy by continuing to put our products on more shelves and in the hands of more consumers.”
The announcement of Grove’s three new wholesale partners comes after the company expanded on to Amazon, Walmart.com and over 1,000 Walmart stores earlier this year. In March, Grove announced that actor Drew Barrymore, an investor and the company’s global brand and sustainability advocate, had partnered with the company on a limited-edition home and cleaning collection.
Grove, which was founded in 2016 as a digitally native brand, had big plans when it signed a deal in December 2021 to go public with Richard Branson’s Virgin Group Acquisition Corp. II, a special purpose acquisition company.
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