Grocers Add Live Events, Online Classes and Other Virtual Content


Retail Dive | April 22, 2020


Even with the significant increase in grocery demand, 59% of people report shopping less for groceries, according to new research from PYMNTS. Engaging with customers through virtual events will help grocers maintain their personal connection to shoppers during the pandemic as many families have stopped going to the store to shop, while others are hurrying through to get in and out of the physical store. 


Grocers working to engage with shoppers virtually include Hy-Vee, which launched a social media campaign using the hashtag #HelpfulSmileStrong. Wegmans has dedicated a section of its website to ideas for cooking with kids, including how-to videos and other family activity suggestions, like how to start a garden. In Chicago, Mariano's is offering online cooking classes, tastings and live music for customers. 


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