Good & Gather’s Serving Up Delicious New Plant-Based Options


A Bullseye View | May 11, 2021


Target's adding even more goodness to its No. 1-selling food and beverage owned brand, Good & Gather with the introduction of Good & Gather Plant Based. The new line features plant-based creations like decadent non-dairy chocolate-flavored mousse dip, crispy chick’n tenders, savory buffalo-style cauliflower wings and more, with most items under $5.


“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” says Rick Gomez, executive vice president and chief food and beverage officer, Target. “Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we're giving guests more of what they want and making it easy for them to discover the joy of food every day.”


New items like Good & Gather Plant Based dips and meat alternatives are already available, and other products like creamers and salad dressings will launch through fall — joining the hundreds of plant-alternative items already featured in our curated portfolio of owned and national brands.


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