Good & Gather’s About to Get Bigger and Even More Delicious


A Bullseye View | September 2, 2020


Target launched Good & Gather last September to give guests delicious, quality food without artificial flavors, synthetic colors, artificial sweeteners and high fructose corn syrup—all at an only-at-Target value. Just one year later, the brand has become a guest favorite: It’s now Target's No. 1-selling food brand, generating more than $1 billion in sales. And they’re just getting started.


“Food plays such an important role in our guests’ lives,” says Stephanie Lundquist, executive vice president and president, Food & Beverage, Target. “And now, as guests are eating and cooking at home—and appreciating good value—more than ever. This Fall Target will debut 600 more Good & Gather creations across almost every food category, bringing the total to nearly 2,000 items—and officially making Good & Gather Target’s largest owned brand.



Target’s team of talented food scientists and experts have been busy in their culinary lab, whipping up incredible creations like as jalapeno avocado hummus, frozen zucchini spirals, bite-sized everything crackers, meatless burgers and so much more. And even better? Each recipe is made without artificial flavors and sweeteners, synthetic colors and high fructose corn syrup, must pass a rigorous taste test and is backed by our money-back guarantee.


And if you’re dreaming of incredible pizzas, pastas and coffee that taste like they’re right out of a tiny Italian cafe, you need Good & Gather Signature in your life. It’s a new line within the brand featuring 60 premium products, crafted with specialty ingredients to elevate your everyday meals.

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