Global Consumer Confidence Is Soaring, Says New Mood Media Study
WWD | June 30, 2021
After more than a year in a pandemic, consumers say they’re ready to get back to brick-and-mortar. According to a new global research report by Mood Media, 80 percent of consumers now feel “somewhat comfortable” or “very comfortable” visiting physical stores.
In fact, 60 percent of survey respondents told the company they plan to revert back to pre-pandemic shopping habit levels by or before the end of this year and 21 percent of respondents say their shopping habits have already returned to pre-pandemic levels. Moreover, only 5 percent of consumers across the U.S., U.K., China and France said they “do not feel comfortable at all” returning to stores.
“We’re experiencing a healthy buzz as shops reopen to a ‘new normal’ throughout the world,” said Scott Moore, global chief marketing officer at Mood Media. “The pandemic placed pressure on stores to innovate at a faster pace, leading to an accelerated ‘physical’ evolution which merges the physical and digital shopping experience,” Moore said. “Consumers have told us they want click and collect and buy online, pick up in store options to continue well beyond the pandemic. And in China, we’re seeing longevity in the future of virtual try-ons and QR codes.”