Get Ready! There’s *Más Que* Meets the Eye at Target During Hispanic Heritage Month
A Bullseye View | September 18, 2020
Más Que/More Than: It’s a statement that reflects the diverse identities, experiences and cultures of the Latino community—and it’s the inspiration for all the ways Target is celebrating Hispanic Heritage Month this year. From curating a product assortment developed by Latino founders to lifting up the stories of Hispanic guests, entrepreneurs and Target team members, we’ll spend the month—and well beyond—celebrating and elevating their influence and contributions.
In store, Target is making it even easier to discover and shop Latino-founded brands in beauty, baby and grocery products. Online, Target's Más Que Hub features an assortment of curated products created for and by the Latino community, stickers and templates for Instagram sharing and videos spotlighting Latino and Latina artists and entrepreneurs. Target has partnered with mitú to spotlight real-life stories from Latinos covering everything from “Being Afro Latino” to raising bicultural kids and entrepreneurship.
Hispanic Heritage Month will bring even more opportunities for connection and celebration in the community and the Target Team. Target’s Hispanic Business Council—which helped shape Más Que along with our multicultural marketing team—is creating a team-member panel exploring the intersection of diversity and personal identity and a virtual expo spotlighting Latino and Latina artists and entrepreneurs.