Foot Locker Partners With Stylist to Rewrite The Rules Of Workplace Attire For Women's History Month
PRNewswire | March 8,2022
This Women's History Month and beyond, Foot Locker is bringing its consumers brands that are created, curated and elevated for the unapologetic style of today's woman. The retailer is rewriting the rules for workplace attire as women are no longer confined to outdated dress norms that have dominated our societal clothing standards for decades.
To challenge these outdated norms of workplace attire, Foot Locker has partnered with notable celebrity stylist and fashion consultant, Monica Rose to create custom looks for real-life female entrepreneurs and leaders. For this campaign, Monica and Foot Locker hosted four modern-day working women at their flagship store in New York City to provide her expertise by curating looks for each woman including those who work in an office environment, work from home or freelance, are always on their feet or on the go, and are interviewing for the next step in their careers. "As a lot of people are returning to the office or workplace, it's more important now than ever for women to challenge industry norms," said Monica. "I loved partnering with Foot Locker and these women to do just that, curating the best type of look for their career and personality. I hope it inspires all women to dress for themselves and not according to others' expectations."
In tandem with this campaign launch, Foot Locker is partnering with Bottomless Closet, including a $30,000 donation to be used for year-round meaningful resources and tools all aimed to further set women up for success in all stages of their career. For more than 20 years, Bottomless Closet has helped almost 50,000 New York City women in need enter the workforce and achieve success. "Together, we aim to empower women as they strive to get back into the workforce, evolve to meet the needs of the post-pandemic workplace and get on the path to self-sufficiency."
Beyond Women's History Month, Foot Locker continues to invest in its Women's business. This includes the expansion of its platform Behind Her Label that aims to close the gender gap in streetwear by elevating and providing resources to emerging female streetwear designers. Foot Locker will also be partnering with TRILLFIT, a Black women-owned boutique fitness studio – and the integration of their instructors into marketing content produced by Mellany Sanchez – as part of its commitment to empowering women, including encouraging wellness and self care. Additionally, in March 2021, Foot Locker appointed designer Melody Ehsani as the Creative Director of its women's business.