Facebook and TikTok Can't Get Enough of this Washable Bag Resembling a Pair of Crocs
Business Insider | July 12, 2021
Bogg bags are washable bags popular with parents on TikTok and Facebook that resemble a pair of Crocs. The bags retail from $60 to $90, but are often resold at their price. On TikTok, Bogg owners demonstrate the roomy bags, full of items. On a Facebook group people resell Bogg bags decorated with tassels, monogrammed keychains, and ribbons for as much as $190. The group also notifies each other when a new limited-edition print comes into stock.
Kimberlee Vaccarella is the owner of Bogg, according to LinkedIn. The company's website said the idea for Bogg was formed when she was looking for a durable, washable beach bag for her kids. Available in small and large size, it's offered in 20 different colors and seven patterned options, including pineapple print and camouflage. Similar to Crocs, the bags have holes in the side and are made out of a water-friendly material. Bags are sold on the company's website, Amazon, and other boutique and retail stores across the US.