Drew Barrymore Launches Cookware Brand at Walmart
Retail Dive | March 29, 2021
Walmart has once again partnered with Drew Barrymore for an exclusive product launch. Barrymore has previously debuted brands in home and cosmetics, now the partnership strengthens as it taps into the growing category since the pandemic. Beautiful Kitchenware, a brand developed by the actress and Made by Gather, released its first product line exclusively at Walmart.
The collection features a touchscreen air fryer, toaster, blender and coffee maker. Beautiful Kitchenware will release over 150 kitchen appliances and cookware in a selection of colors, with the majority of products priced under $100. The kitchenware products will be available at Walmart.com starting April 3rd and at Walmart stores nationwide on April 19th, per the company's release. The kitchenware brand has already shown success — its air fryer sold out in less than 24 hours after its debut on the Drew Barrymore Show.
"The designs, colors and performance of our products are unlike anything on the market right now, and we look forward to seeing these products add elegance and beauty to kitchens across the country," Made by Gather founder and CEO Shae Hong shared.