Diaper Brand Millie Moon Launches Exclusively at Target


Retail Dive | April 29, 2021


Target expands offerings in the baby category as it launches luxury collection, Millie Moon. Diapers and wipes are available exclusively in the aisles of over 1,700 Target locations and Target.com.


The brand's products consist of materials that cater to children with sensitive skin. Millie Moon will join the retailer's line of products that are certified with the Target Clean logo. Millie Moon gives back a portion of proceeds to early literacy non-profit Reach Out and Read, as the company shared. Each carton of Millie Moon's diapers also contains an original bedtime story for a limited time, as part of its mission to foster the benefits of early literacy.


"It has never been more important for parents to cherish those little moments with their children following a turbulent 14-months," said Amelia Watson, global marketing manager at Millie Moon. "Millie Moon Luxury Diapers were uniquely developed to give parents the peace of mind that their child is comfortable for longer, so they can spend more time making memories with their little ones and less time changing diapers."


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