Designing Interactive Stores that ‘Wow’
Walmart | January 27, 2022
Last year, Walmart announced the first phase of their store redesign that was focused on navigation and wayfinding. The feedback was overwhelmingly positive, and Walmart now has close to 1,000 stores renovated with this new design to help customers save time in finding what they need.
Here are Walmart's guiding design principles for the redesign:
Activated corners: Exciting displays at the corners of certain departments pull customers in and help them touch, feel and become a part of the space, allowing them to discover all that Walmart has to offer. Home may feature a living room or bedroom set up where the customer can squeeze a throw pillow or feel the coziness of a blanket, then find those items onsite to purchase and take home, or order them online.
Elevated brand shops: Taking a “store within a store experience” to the next level.
Apparel will highlight owned and national brands. Great prices are a given, but they'll celebrate quality and style, in style. New parents will not want for inspiration when they visit the Baby department. They will be greeted by elevated displays showcasing all the items needed to create a dream nursery as well as strollers and car seats that are brought out of the box to allow for test drives. Beauty will also showcase exciting shops where new and trending items are given a home, and men’s grooming tools can be seen and experienced.
More space to discover: In these new reimagined spaces, Walmart has purposefully created more space for their customers to explore and discover the breadth and depth of what their stores have to offer, and they optimized assortment to elevate storytelling that draws customers in.
Digital touchpoints: Using Walmart's stores as an initial display of the great variety of products and brands, they can communicate to customers the vast range of products and services Walmart offers online through the strategic use of QR codes and digital screens.
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