Consumers Still Care About Sustainability Amid Pandemic
Updated: Apr 30, 2020
Retail Dive | April 27, 2020
Nearly half of consumers say the pandemic has made them more concerned about the environment with 11% saying they have shifted their purchases based on environmental claims within the past year, according to a new survey from global management and consulting firm Kearney emailed to sister publication Food Dive. The survey was conducted with 1,000 consumers on both March 6 and April 10.
The number of consumers who take the environment into consideration when making purchases has increased since last year — and even since the pandemic started. In 2019, 71% took it into consideration, at least occasionally. On March 6 of this year, 78% felt that way. And on April 10, after several weeks where most people were at home to deter coronavirus spread, 83% of consumers said they considered the environment when making purchases.
About 78% of those surveyed said companies could be doing more to help them make decisions that improve environmental outcomes. But fewer consumers think high prices are the biggest barrier to buying items with environmental claims, with the number decreasing 4 percentage points since last year, to 49%. However, more consumers said lack of access to these products in their local stores made them unable to buy them.