Consumers Spent Over $100B on Mobile Apps in 2020


Retail Dive | January 5, 2021


Sensor Tower reports 2020 as a year of unprecedented change in consumer spending. Global consumer spending on mobile apps and games surpassed $100 billion in 2020. It was the first time consumers spent as much in a single year.


On Black Friday, mobile shopping, smartphone purchases increased by 25% to $3.6 billion, comprising 40% of all online spending.


On Cyber Monday, consumers spent about $10.8 billion online, and mobile purchases comprised 37% of overall sales.


On Christmas, consumers worldwide spent about $407.6 million across the Apple App Store and Google Play, a 34.5% increase from $303 million in 2019. Consumers spent $112 million in non-gaming apps this Christmas compared to $70.5 million in 2019.


Generating $4.7 million globally in revenue on Christmas, Tiktok became the top non-gaming app for consumer spending.


2020 also proved to be a record-breaking year for app downloads. In an earlier report, Sensor Tower found that 2.8 million apps were downloaded on Black Friday, setting a new single-day record. Walmart, Amazon and Shop were the top three most downloaded shopping apps for Black Friday 2020.


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