Clamoring for Crafts? Get Creative with Target’s Newest Owned Brand, Mondo Llama
A Bullseye View | March 15, 2021
Target introduces new owned brand, Mondo Llama, with nearly 400 colorful arts and crafts items, most available by March 28, 2021. Target’s first owned brand in the crafting industry in over a decade includes paint sets and canvases to crafting supplies and drawing kits, most under $25.
Inspired by the Target guest, Mondo Llama has easy-to-follow instructions for all skill sets to create! "Mondo” refers to something remarkable, and llamas are known for accomplishing whatever they set their minds to. Guests are spending more time at home, and looking to crafts more than ever!
The Target team used their innovative 3D tools and collaborative online research to make Mondo Llama bright, bold — and inclusive. The team also commissioned a large group of diverse artists to create over 70 pieces of artwork featured in Mondo Llama brand packaging. The rainbow-hued packaging and bold in-store displays will bring smiles and unleash the creativity.