Chipotle Inspires a New Makeup Kit from e.l.f Cosmetics


National Retail Federation | June 11, 2020


Chipotle Mexican Grill inspires a new makeup kit from e.l.f. Cosmetics. Maybe an unpredictable partnership, however these two brands are aligned in their commitment to responsibly sourced products and a decidedly Generation Z skew.


The pairing included a makeup bag that paid homage to Chipotle’s foil-wrapped burritos. Inside of the bags — which sold out in hours — included hot jalapeno eye shadow, red vixen lipstick, a fiery blush and brown sugar exfoliator.


With Gen Z at home amid stay-at-home orders, Chipotle created a reason to get dressed up, hosting a Virtual Prom Afterparty. A powerful alliance between two popular brands acknowledged the pandemic-related milestone loss, and a fun, memory-making idea.


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