Beauty Brand Saltair Launches Fitness Collaboration
Retail Dive | February 13, 2023
Tying its beauty products to body confidence, Saltair has collaborated with the workout app The Sculpt Society to launch a seven-day fitness program.
According to a Monday press release, the program will be available through the app’s membership, which offers a one-week free trial and costs $19.99 per month or $179.99 annually. Saltair’s founder Iskra Lawrence worked with The Sculpt Society’s Megan Roup to create the “7 Days of Self Love” program, which includes five fitness classes curated by the duo, body care tips inspired by Saltair products and daily journal prompts.
The program also includes food recipes, self-care rituals and conversations with Roup and Lawrence regarding topics such as entrepreneurship and relationships.
Although it only launched last year, Saltair’s popularity has grown significantly, recording over 466,000 website visits in 2022 and forming a wholesale deal with Target. The company comes from the brand incubator The Center, which also houses the skincare company Naturium and the fragrance brand Phlur.
Saltair sells body products such as deodorant, body wash, body lotion and hair care.