American Eagle Outfitters Launching Unsubscribed
WWD | June 20, 2020
The company already operates the American Eagle, Aerie and Todd Snyder brands. Unsubscribed will be introduced with just one brick-and-mortar store — a permanent space in New York’s East Hampton neighborhood — opening today.
The brand plans to feature two collections each year, emphasizing quality over quantity. In addition to Unsubscribed’s own private label, brands such as Veja, Boyish, Melissa Joy Manning and Indego Africa will also be found in the store. Prices start at $5 for accessories and up to $550 for dresses.