Amazon Unveils Aplenty, Private-Label Food and Snack Brand


The Street | April 12, 2021


Amazon launched a new private-label food and snack brand, called Aplenty. The brand features hundreds of products, including pita chips, crackers, and mini cookies, as well as condiments, frozen foods, baking needs and more, media reports say. The brand offerings will be available online and in-store at Amazon Fresh.


The Aplenty brand follows several trends that have developed amid the pandemic, such as increase in own brand product development and increased snacking with more time spent at home.


Amazon said Aplenty “is developed under the highest standards with recipes rooted in quality ingredients to deliver great taste without artificial flavors, synthetic colors or high fructose corn syrup.” The products are “rigorously taste-tested” and come with a money-back guarantee.


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