Was Prime Day a Success Amidst the Pandemic? Here's the Recap!

Updated: Oct 29


Numerator | October 28, 2020


Amazon Prime Day is officially over this year and even with the two-month delay, Amazon's biggest sale event of the year delivered in spades. Usually scheduled for a mid-July date, Amazon Prime Day ran from October 13th through October 14th this year but the event didn't skip a beat.


Some of the major takeaways from our Amazon Prime Day 2020 Report include:

  • 36% of U.S. Households shopped on Prime Day, a significant increase from 23% in 2019

  • Nearly 1 in 3 Prime Day shoppers indicated that they purchased holiday gifts on Prime Day

  • Amazon spent $96.3 million on ads leading up to and through Prime Day 2020— a $30.6 million increase from 2019.

  • Of the 600+ Prime Day listings observed by Numerator, the average discount across categories was 35%

  • While 54% of shoppers were very or extremely satisfied with the deals offered, most still expect better deals on Black Friday


View Numerator's full recap here.


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