Adidas, Peloton Team up on Apparel Line
Retail Dive | March 18, 2021
Adidas and Peloton announced a collaboration taking full advantage of the pandemic trend and interest in activewear and home-based workouts. The apparel collection dubbed "adidas x Peloton SS21" is designed by Peloton instructors. The 11-piece collection includes tanks, tights, shorts, hoodies, tees, crewnecks, sports bras and joggers priced $30 to $85 sold on adidas.com and apparel.onepeloton.com, and in select Adidas retailers and Peloton showrooms starting March 25. The launch will also include a series of on-demand classes, available on the Peloton Bike, Bike+ and the Peloton App starting March 18, as well as a live class celebrating the collection. This partnership continues Peloton's effort to grow its apparel sales, which include its own private labels as well as third-party brands.
"Peloton has been very successfully launching apparel collaborations with high profile and emerging brands since its inception," BMO Capital Markets Managing Director Simeon Siegel.