A New Ulta Beauty Experience is Coming to Target
A Bullseye View | November 10, 2020
Target announces their latest partnership with your favorite Ulta Beauty products in an exciting new beauty experience. Pictured is an early concept that’s currently being designed to be located near the beauty section. The new shop-in-shop destination will begin rolling out at 100 Target stores nationwide and on Target.com in 2021.
Guests will discover new limited-edition products, along with skin care and hair care basics—all while shopping the existing Target beauty assortment they already know and love.
Target's working to integrate Ulta's GLAMLab, a virtual try-on tool that provides a safe and fun way to test out products before purchasing. Ulta Beauty’s famous consultative services will also be available to guests by specially trained team members.
“This matchup brings Ulta Beauty’s coveted prestige beauty assortment, category expertise and guest loyalty together with Target’s high-growth beauty business and the ease and convenience of our industry-leading fulfillment services.” says Brian Cornell, Target’s chairman and CEO.