3 Things to Know About Father's Day 2021
National Retail Federation | June 10, 2021
As more of the country becomes vaccinated and local and federal restrictions lift, consumers are eagerly planning vacations, making reservations for dinner out and planning family gatherings for events like Father’s Day.
The Father’s Day survey conducted by Prosper Insights & Analytics found that consumers plan to spend a record $174 on average on gifts for dads, granddads and other father figures. Consumers have a renewed interest in traditional Father’s Day dinners, brunches and other out-of-the house activities. In fact, those planning to gift a special outing for Father’s Day are back up to pre-pandemic levels this year.
During the pandemic, consumers spent record amounts on holidays and other special events. For many, sending gifts or planning virtual celebrations were a way to bring some joy to loved ones who could not gather in person. This year, still appreciating time with dad, consumers are looking to spend more on items like clothes, gift cards and electronics.