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2021 Will Be The ‘Year Of The Yard,’ As More Americans Plan To Improve Outdoor Spaces

Forbes | March 7, 2021

Last year was the “Year of Home,” as pandemic lockdowns and stay-at-home orders resulted in a home spending boom. This year will be the “Year of the Yard,” as consumers turn their attention to their outdoor spaces, according to a new study by the International Casual Furnishings Association (ICFA).

“At the beginning of 2020, we were focused on creating outdoor spaces that complement our homes and lifestyles,” Jackie Hirschhaut, vice president of the ICFA said. “Today we are creating outdoor spaces that supplement our sense of wellbeing and transform an outdoor area into an outdoor room.”

Currently, 90% of Americans agree that their outdoor living space is more valuable than ever before. However, some 88% of Americans are dissatisfied with their outdoor spaces, with 66% finding its style, function (56%) and comfort (45%) lacking.

This year, they plan to add more decorative and functional elements to enjoy their time outside more. Top on the list of planned outdoor purchases this year are firepits (35%), grills (35%), lounges and chaises (34%), lighting (34%), dining tables and chairs (28%), umbrellas (25%) and sofas/sectionals (19%). The number of people who plan to buy new outdoor furniture and accessories has more than doubled from last year, 58% this year compared to 23% in 2020.

The lines are blurring between styles for outdoor and indoor. People want the same style and comfort as experienced indoors, like cushioned chairs and sofas, but with added durability so that their investment in outdoor furnishings can stand up to the elements.

Read the full article here

#retail #outdoorliving #outdoorfurniture #covidtrends

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