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Ōura Partners With Best Buy


Retail Dive | April 24, 2023


For Ōura, retail expansion is becoming more important.


“Growing ŌURA’s presence in retail has been a long time coming, and we’re thrilled, as leaders in wearable technology, to partner with Best Buy,” Doug Sweeny, Ōura chief marketing officer, said in a statement. “We both value the power of technology to enrich people’s lives, and this partnership allows us to bring ŌURA to life in a dynamic and visual way for a new audience across the country.”


The wearable tech brand has been partnering with a variety of other companies over the past year.


A limited-edition Oura Ring was made in partnership with luxury brand Gucci in May 2022, and Ōura also partnered with Therabody to sell its products at over 20 locations across the U.S. in October.


Ōura started a partnership with Japanese retailer Softbank in December to sell its products in seven store locations across Japan and on the Softbank Selection Online Shop. The partnership plans to expand Ōura’s selection to Softbank’s remaining stores throughout 2023.


At the same time as Ōura enters Best Buy’s locations, the technology retailer is on a path to change its store experiences for customers.


“As we shared last month, we’re evolving our stores and the experiences we offer to better reflect the changes in customer shopping behavior, as well as how we organize our teams to ensure we continue to provide our expertise, products and services in the best way possible,” Best Buy said in an emailed statement to Retail Dive.


Best Buy announced in March that it plans to close up to 30 stores this year. On a call with analysts at the time, CEO Corie Barry said the company would also implement eight Experience store remodels and open about 10 new outlet stores. Changes to its store formats and routine maintenance are expected to result in $200 million in capital expenditures.


Read the full article here

#bestbuy #oura #partnership #retail

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