
SMARTER CATEGORY MANAGEMENT
STARTS HERE
The Moscoe Group’s Category Management team is dedicated to being your most trusted partner. Through fact-based analysis, data-driven category strategy, and actionable insights, our award-winning team helps brands and retailers drive profitable market share growth. We bring innovative thinking and disciplined execution across category strategy, planogram project management, and visual merchandising, ensuring assortments and shelf space are optimized, and in-store planograms perform at the highest level.
MEET THE CATEGORY MANAGEMENT TEAM

DAVE SWANSON
Director, Category Managment

KAILEE SCHWINN
Category Manager

STEPH KNAFLA
Senior Category Analyst

ERIC GUBERUD
Senior Manager

CHUCK SWEEN
Category Manager

WHITNEY NEWLIN
Senior Category Analyst

NOAH JOHNSON
Category Manager

EMILY ALEXANDER
Senior Category Analyst

HARJIT NGUYEN
Senior Category Analyst

NICK ROSTRATTER
Category Manager

MICKEY DIFRONZO
Senior Category Analyst

DANIELLE SIEVE
Senior Category Analyst

KEITH SCHOELER
Category Manager

ADARA DURGIN
Senior Category Analyst

SHANNON WESTLUND
Senior Category Analyst

Ready to accelerate your brand’s growth?
Contact The Moscoe Group at 952-829-7850 or info@moscoe.com to schedule a discovery call. For tailored support and a partner who understands retail from the inside out, we're ready when you are.